TESLA DIRECTOR OF PRODUCT DESIGN – WORLD DESIGN TALKS
The World Design Organization (WDO) has confirmed Javier Verdura, Director of Product Design at TESLA Motors will deliver a keynote the next World Design Talks in Toluca, Mexico on 24 February 2017.
The Mexico World Design Talks will focus on strategies towards urban mobility in metropolitan cities. The initiative aims to raise awareness about these issues and inspire participants towards creative and innovative solutions around urban mobility.
In particular, the talks will focus on the following themes:
Non-motorized solutions: accessibility for all; innovative narratives for emotional connections.
Intelligent systems in urban mobility: innovative business models; safety issues.
In less than thirty years, the population residing in the metropolitan areas of central Mexico has increased by 30%. Beyond mere numbers, these regions are gradually morphing into a megalopolis as citizens commute from satellite areas to the Capital for work. In the case of Toluca, a city separated from Mexico City by a mere 57 kilometers, urban mobility issues are burgeoning.
Some of the challenges related to mobilization in Toluca include: the existence of severe road conflicts due to an inefficient infrastructure; urban mobility largely defined by private transport; lack of a structured and efficient public transport system; high levels of air pollution, a gradual decrease of green areas with environmental value, inaccessibility for people with different needs, and a poor culture for sharing urban spaces.
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