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Over the years, the Design as Strategy Forum has brought together thought leaders from around the world to share their stories on how they leveraged design as a means to solve complex problems, create new value, exceed customer expectations and transform business models. This year we continue that tradition.

If you’re interested in learning how the City of Dublin, Ireland is reinventing itself, how professional service firms are repositioning themselves, or how a father and son crowd-funded their idea and built a multimillion-dollar global business then, the 2016 Design as Strategy Forum is for you.

Proudly presented by Good Design Australia in partnership with UTS and Aurecon, the Design as Strategy Forum has become one of the most respected design and business gatherings in the Asia-Pacific Region.

Join us in the new Frank Gehry designed building at UTS Business School to hear from inspired speakers and connect with new friends in thought-provoking dialogue.

The 2016 Forum will be officially opened by Professor Attila Brungs, Vice-Chancellor and President, UTS.

Confirmed speakers include Professor Ian Harper, Chair of Australia’s Competition Review and Board Member of the Reserve Bank of Australia; Ali Grehan, Dublin City Architect; Wing Commander Jerome Reid, Royal Australian Airforce; Dr. Jan Owen, CEO of the Foundation for Young Australians; Professor Roy Green, Dean of the Business School at UTS and a host of speakers from organisations including PwC Australia, Suncorp, the Australian Marketing Institute and more.


University of Technology Sydney
Dr Chau Chak Wing Building (Building 8)
Level 2 Auditorium
14-28 Ultimo Road

12 September 2016
8.30am Registration
9:00am to 5:30pm Presentations and Conversations
5.30pm to 7.00pm Cocktails and Canapés

Session One: Place as an Object of Design
Session Two: Product and Service as Objects of Design
Session Three: Society as an Object of Design
Session Four: Business as an Object of Design
Session Five: Strategy as an Object of Design


Tickets include lunch and a cocktail party in the new UTS Business School designed by the ledgendary architect, Frank Gehry. The Forum will also host the inaugural Design Pioneer Award presentation and the official launch of the 2016 Good Design Awards Yearbook.

The Design as Strategy Forum is proudly presented by Good Design Australia in partnership with UTS and Aurecon