Design Evaluation Process

Our judging experts take great pride in setting international best practice in design evaluation.

All entries are required to provide additional materials for a hands on evaluation. Entries are showcased in the assessment venue where a panel of Australian and International Judges will assess each entry and select recipients of the Good Design® Selection and/or Good Design Award®.

Judging Process
Judges are issued with a Scoresheet and asked to review entries based on carefully developed Evaluation Criteria. No formal presentations are required by the applicant, however should judges wish to direct questions to the applicant during assessment, questions will be posed by conference call or email to help inform the Judges’ decisions. (Please note, highly technical entries may be asked to give a short presentation to the judges to help them understand the design merits of the entry.)

At the conclusion of the judging process, the Judging Panel meet on the final day of assessments to determine which entries will be awarded the Good Design® Selection and which go on to receive a Good Design Award®, a Good Design Award® Best in Category, the Good Design Award® for Sustainability, and the coveted Good Design Award® of the Year, the most prestigious Award in the program.

Copyright © 2017 Good Design Australia Pty Ltd. All rights reserved.

2012 Good Design® Selection - Product Design

Branca

Judges

Every year, Good Design Australia invites renowned design experts from Australia and around the world to participate in the Good Design Awards evaluation process.

The Judges consist of leading design experts in the fields of industrial design, engineering, architecture, software and electronics design, automotive design, service design, design strategy and digital and communication design.

Behind closed doors, the Judging Panel closely inspect each and every entry and evaluate them according to their professional expertise and the Evaluation Criteria.

Each Judge is selected based on their area of expertise and their ability to bring an individual perspective to the evaluation process. Judges are asked to sign and agree to a Code of Conduct (PDF) to ensure they act in a fair, transparent and independent manner while evaluating submissions.

Any matters relating to conflict of interest must be disclosed by individual Judges to Good Design Australia where Judges may be asked to abstain from the judging process.

2017 Good Design Awards Jury

Tara McKenty

Creative Director
Google Asia Pacific

Nicolas Denhez

Sr. Director of Industrial Design
HoloLens, Xbox, Microsoft Devices
Microsoft Corporation

Lindy Johnson

Managing Director
Lindy Johnson

At age four, Tara’s kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself.

After casting a career in politics aside, and realising red wasn’t her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising.

It was here that she and her creative partner gained international attention by floating shares in their creative future, successfully funding themselves to Cannes.

During her time at TBWA, Tara had a complete disregard for discipline and convention, she was named in Campaign Magazines Top 50 emerging talent portfolio, and submitted several entries into the pantheon of ABSOLUT work, one of which was the creation of a limited edition ABSOLUT bottle design.

From creating children’s books that test the eyesight of children, to an MS Society ‘numbing soap’ that brings home the effects of the condition (TED ‘Ads Worth Spreading’), to creating real-time marketing platforms that reunite lost dogs with their owners, Tara continues to disrupt the status quo.

An accomplished design leader with over 19 years experience in consulting and corporate practice, Nicolas Denhez has an enviable track record of designing products that are successful, innovative, and loved by users.

Over his career, Nicolas has worked every part of the design development process, playing a lead role in the early stages of ideation and pursuing those ideas through the long process of development and final production without losing sight of design intent. Today he remains a unique blend of design leader and hands on collaborator. This compelling combination makes Nicolas an effective partner to executives and creative leaders alike, resulting in hardware/software experiences that blend user needs with technical possibility.

Currently, Nicolas Denhez is Head of the Industrial Design Studio for Xbox, HoloLens and New Devices where he oversees the overall portfolio and leads in-house design output. Over the past six years his activities have included: design lead role for Microsoft Courier, HoloLens and leadership of ongoing confidential incubations, mobile products, and the Xbox hardware portfolio. In addition to his many program efforts, Nicolas was also a key architect in helping Xbox build a world class design team that currently handles all product design in-house.

Prior to Microsoft, Denhez was Lead Industrial Designer and Art Director at Dell in Austin, Texas, where he led the premium Adamo/xps line of products leading all phases of design efforts: developing consumer design language, technology development, driving CMF developments, overseeing manufacturing and cross-functional collaboration in addition to setting the design vision for the XPS line (performance, gaming).

His iconic Adamo laptop received broad acclaim both inside and outside the design industry and was featured prominently in movies and publications at the time of it’s release

Before joining Dell, Denhez was a Lead designer at Samsung Wireless Design Lab in Los Angeles, where he worked on advanced design proposals for mobile phones and accessories to inform Korea’s headquarter roadmap.

Nicolas started his professional career in the Bay Area working as a senior designer at Lunar Design. During his tenure there Nicolas worked on a diverse range of products for clients such as Hewlett-Packard, Sony, Palm, Dell, and Oral-B. His early exposure to this rich and entrepreneurial environment continues to inform all aspects of Denhez’s work to this day.

Nicolas Denhez was the Principal of Miam.Miam Food Lifestyle, a design studio that set out to create innovative, unique consumer products for eating, playing and entertaining that would inspire and amuse. The Miam.Miam Brand, a division of United Brands in San Francisco has successfully introduced a line of playful dishware and other culinary utensils into select stores around the country.

Denhez was also a founding member of designRAW, a San Francisco-based avant-garde global design collective whose intention was to explore how objects can excite our sensibilities and engage us to reflect on culture and society.

Paris Born, Nicolas Denhez studied at Art Center College of Design Europe in Montreux, Switzerland, and at Institut Superieur de Design in Valenciennes, France.

Lindy has 30 years’ experience working at senior levels of government and industry creating national and global demand for creative services.

Lindy conceived and branded world-first government-to-business programs like HEAT Architecture. HEAT was a highly successful program for architects and designers, which generated millions of dollars in international editorial and new commissions. She also created Australia’s first whole-of-government 2% for public art policy; and the Ulysses program, which continues to transform Australian businesses through design-led integration.

Lindy is passionate about increasing the value of architecture and design businesses, and has won many industry and government awards for her innovative and groundbreaking work. She is a member of the University of Queensland School of Architecture Board, and was selected for the 2014 Australian National Architecture Awards jury.

Shikuan Chen

Senior VP, Compal Electronics
Board Member, World Design Organization (WDO)

Tim Paciolla

Creative Director
frog

Tharani Jegatheeswaran

Partner, Social Impact Consulting
Deloitte

Shikuan is currently Senior Vice President of Compal Electronics where he leads a team of more than 200 computing and communication/mobile device design experts.

With over 26 years of practice in the design field, he is responsible for creating design and business strategies and portfolio roadmaps for Compal’s global clients as well as the computing and mobile device industries.

Currently a Board Member of the World Design Organization (WDO) based in Montreal, Shikuan frequently serves as a Jury Member for numerous design competitions both globally and locally including the prestigious German based iF Design Awards.

He is a Design Professor at Taipei Shih-Chein University and has been a visiting lecturer at various design universities and seminars in the greater China region since 1995.

His speeches, seminars and design articles have been widely published by the media in Taiwan and China positioning him as one of the most high profile spokespersons for the region’s design industry.
Shikuan also serves as a consultant for numerous bodies within the Taiwanese Government including the Taipei City Government, Taiwan Design Centre and the Taiwan Ministry of Culture.

Prior to joining Compal, Shikuan worked for Royal Philips / Philips Design as Global Account and Design Director for more than eight years. Prior to this, he was Managing Director of the GE/FITCH design consultancy branch in Taiwan.

Tim has over 20 years of experience in the product and creative services industries. He has recently moved to Sydney from Austin Texas where he spent 6 years with frog and leading a broad range of programs like, rethinking the guest experience at Disney World and reimagining cyber operations for the Defense Advanced Research Projects Agency (DARPA, part of the US Department of Defense).

Outside frog, Tim has worked extensively for product companies, including Apple, Yahoo! and IBM, where his contributions ranged from software development, product and business management and creative leadership.

Tim was also a client of frog’s in his role as Director of Product Management for an e-commerce company and knows what it’s like to be on the other side of the table.

Tharani leads Deloitte Australia’s Social Impact Consulting practice, a specialist practice that works at the intersection of the not-for-profit (NFP) sector, government and business to tackle society’s most pressing challenges.

Tharani has over 12 years’ experience as an advisor to not-for-profit organisations, government agencies and business. Her areas of experience include – strategic planning, growth, financial sustainability, innovation, operating model design, governance, and risk management. Tharani is passionate about bringing the latest trends in strategy, technology and innovation from other industries and global players to help transform the Australian social sector.

Tharani is also a Board Director for the Deloitte Foundation and is a passionate speaker and advocate for shared value and increased corporate and not-for-profit sector collaboration.

In 2014, Tharani was recognised as a National finalist in the ‘Emerging Leader in the Private Sector’ NAB Women’s Agenda Leadership Awards for her efforts in pursuing profit with purpose.

In a personal capacity, Tharani is a ‘Goodwill Ambassador’ for Good Return, an ACFID accredited microfinance organisation. She is passionate about all things to do with social impact, social innovation, technology, disruption and diversity.

Terri Winter

Founder / Curator
top3 by design

Ian Muir

Managing Director
idm design Labs

Ben Crothers

Director of Innovation Projects
Second Road

Terri Winter is the co-founder, buyer and creative force behind top3 by design. A concept born in Australia and unique to the world, top3 is about editing options, not limiting choice – reducing the excess that falls outside the top3 parameters of quality, innovation and style.

Terri believes in fostering design, not stealing it, so all top3 products are 100% authentic. Since it’s inception 14 years ago, Top3 has since continued to evolve with a vision of sourcing only the best-designed products from around Australia and the world, serving them up in a tantalising instore and online experience.

With excellence at its core, top3’s range features thousands of products, but never more than the 3 best items in their respective class by merit of design – everything from homewares and accessories to kitchen and dining.

Top3 by design has been recognised by several design and retail industry awards, including GIA – Global Innovator Award, Chicago 2009 and World Retail Congress Award Finalist, London 2012.

Running an Internally Award winning business herself, Terri is passionate about the place of Awards programs for both large businesses as well as individual designers to boost recognition and understanding of their product to a wider audience.

Ian Muir is a specialist in service design and design strategy.

His track record of delivery has led to customer voted awards and recognition of industry innovations across consumer, business and corporate environments.

Ian’s 18 years in financial services was preceded by 10 years in industrial automation where his creative problem solving was applied to manufacturing and process industries in a variety of sales, marketing, product management and software development roles.

Ian also does freelance work with local and international organisations consulting on service design and design strategy, is a design mentor to startups and entrepreneurs and is a regular presenter and panelist at conferences and forums.

Ben Crothers has been involved in design for about 20 years, and strategy and leadership for about 10 years.

Ben is a Director of innovation projects at Second Road, a strategic innovation consultancy.

Previous to Second Road, Ben was a Design Manager at Atlassian, where he built a research and design strategy team, guided product strategy, and installed several patterns and processes to grow innovation and design proficiency throughout the organisation.

Ben leads innovation workshops, teaches visual communication, and helps teams prototype and test new concepts in all sorts of ways. He enjoys bringing out creativity in others.

Andrea Ehlers

Principal Project Manager
Office of Environment and Heritage

Dr Sam Bucolo

Professor Design and Innovation
UTS

Gordon Tait

Founder and Managing Director
Tait

Andrea brings a unique perspective to strategy development with expertise across business commerciality, the built environment sector and sustainability.

Her design-thinking approach and significant project management experience drive strategic, holistic solutions that deliver multi-level outcomes.

With extensive industry knowledge, an MBA and a Master of Sustainable Development, Andrea brings creative and commercial insight, working on strategies for positioning, performance, revenue growth and sustainability.

Dr Sam Bucolo is a Professor of Design Innovation at UTS, whose role is to help Australian businesses grow through Design Led Innovation, while ensuring university programs evolve to match this structural industry shift. Sam was one of the original founders of the term Design Led Innovation, based on his work in getting firms to shift their focus from Technology Led Innovation models.

Sam has collaborated widely with a range of industry partners and has led many government initiatives on embedding design led innovation within organisations. Sam has held several senior positions within Universities and has been a former entrepreneur. He currently heads the Australian Design Integration Network and is the elected Australian board member for Cumulus, which represents over 200 art, design and media universities in 48 countries.

Gordon Tait was born in Irvine, Scotland in 1963. In 1968, Gordon emigrated with his family to Sydney where he resided until 1988 when he subsequently moved to Melbourne.

With an innate skill of working with his hands, Gordon Tait’s career was initiated by his training as a sheet-metal worker, spending nearly 30 years refining his art from manufacturing aluminium boats, pharmaceutical and UV-printing equipment which further developed his passion for furniture design.

Gordon’s commitment to original design led to entries in the early years of the Fringe Furniture Exhibition in Melbourne and various commissions, including works with architectural firms and retail spaces.

Gordon’s inimitable knowledge and experience within the industry led to the establishment of Tait in 1992; creating pioneering and forward-thinking design with an edge.

The early years of the company saw the addition of co-founder Susan Tait to the team to propel Tait as Australia’s leading design and manufacturing firm of premium outdoor furniture.

Celebrating 25 years in the business, Gordon has seen the opening of Tait’s flagship store in Melbourne’s Fitzroy in 2009, a second showroom opening in Redfern, Sydney in 2012 and national and international representations via various stockists. Unique, innovative and honest, Tait has also become world renowned for its workings and collaborations with a number of high-profile Australian designers, including Adam Goodrum, Trent Jansen and Justin Hutchinson, to design and market beautiful outdoor furniture to last a lifetime.

Andrew Maclean

National Editor
Drive

Timothy Horton

Registrar
NSW Architects Registration Board

Tim Riches

Group Strategy Director
Principals

Andrew is the National Motoring Editor for Fairfax Media’s Drive sections in The Sydney Morning Herald and Melbourne’s The Age as well as Drive.com.au, Australia’s leading editorial automotive website.

He has been a motoring writer for 20 years, having started as a freelance journalist after completing his education in Perth. During that time he has edited several of the country’s leading automotive magazines in Melbourne and Sydney and is considered one of the country’s most authorative motoring experts.

Andrew has extensive knowledge of the automotive industry having driven more than 1000 new cars in the last decade alone, along with regularly interviewing leading automotive designers and other key executives.

He currently lives in Newcastle and is a father of two teenage children.

Timothy Horton is a nationally recognised contributor on design, innovation and city governance. As Australia’s first Commissioner for Integrated Design, Tim provided independent advice to the government of South Australia across design, planning and development in local, state and national policy, programs and projects.

Tim is the Registrar of the NSW Architects Registration Board – a statutory authority with a remit to register architects, inform the public, protect consumers and promote architecture.

He is an award winning architect with experience spanning the public and private sector in Australia and internationally. Common throughout has been a deep interest in how design shapes civic space, and can be a strategic capability for developing good public policy.

In 2013 he was the founding CEO of the Committee for Adelaide; a not for profit association of private sector organisations interested in the long term future of Adelaide and South Australia.

He has held positions as state President and National Director of the Australian Institute of Architects, and advised the Australian Government as a member of the editorial board for the Australian Urban Design Protocol and the Built Environment Industry Innovation Council. Tim has held Board positions on the Australian Urban Research Infrastructure Network, the Australian Design Alliance, the CRC for Low Carbon Living and South Australia’s leading craft and design body, the Jam Factory.

Interests include the intersection of architecture and design, technology and innovation, good public policy and governance.

Tim has worked in the branding, communications, design and research fields for 25 years. Over that time, He has held business leadership roles including CEO Australia for Edelman (the world’s largest PR consultancy), MD Australia for Designworks (a leading Australasian multi-disciplinary design firm), MD Australia for The Leading Edge Most (a respected international research and strategy boutique), and variety of roles over 12 years with FutureBrand (a global brand consultancy), including Strategy Director, Managing Director of Australia and Singapore, and Chief Growth Officer, Asia-Pacific.

He originally trained and qualified as a lawyer at Monash University, he also has an Arts degree with a philosophy major and postgraduate qualification in marketing from RMIT.

For several years he was as an Adjunct Professor to the School of Design at Swinburne University. He has provided expert evidence on brand in high profile trademark litigation, regularly judges the Effies (Australian Advertising Effectiveness Awards) and the Australian Good Design Awards, and has also been a judge for the Asian Marketing Effectiveness Awards.

Some of his milestone projects include the rebranding of Swinburne University in the 90s (the first of 10 Universities he worked with and his first taste of big branding projects), the branding of BHP Billiton, the branding of Australia for Tourism Australia, brand strategy for Crown Melbourne, a major segmentation and portfolio strategy for Westpac’s retail banks and work with Telstra.

His “specialist subjects” include country and destination branding, professional and financial services, education, retail, sports and design thinking. He has a professional interest in cultural insights and cognitive psychology, and a personal interest in motorbikes, food, sci-fi and crime fiction.

Morgan Drew

Managing Director
Incling

Doug Buckle

Director
Creator Global

David Clark

Design Editor and Curator

Morgan has been applying the human-centred design and lean innovation processes to products, services and businesses for more than two decades. He has founded multiple successful companies incorporating design, software, and e-commerce and more recently been involved in bringing these skills to the Education sector.

After graduating as a designer at QUT, Morgan founded award-winning digital touchscreen solutions company Abuzz in 1993. Abuzz was the first company to create a unique electronic way-finding format from which an entire industry emerged. Today Abuzz is still considered the leading digital way-finding innovator in the world.

In 2011 Morgan established Incling which has transitioned from a purely digital design and marketing agency to experience design. Incling’s customer experience, service design and employee experience work for leading tertiary education institutions, global automotive companies and major telcos has helped position Morgan as one of Australia’s leading authorities on experience design.

Doug brings commercial insights, design and development experience from 20 years as an innovator working with product design and emerging technology.

Seeing a space where product and digital are creating new opportunities and changing behaviours, Doug co-founded Creator to bring emerging tech to clients. He brings a unique process utilising software development techniques and applying them to product design.

Previously, roles included Creative Director at Buzz products working across multi-nationals in airline, CPG brands, health and beauty and kids products. Building Buzz involved establishing a product skunkworks that transitioned in to a ‘smart product’ manufacturer.

Before that, as a product design consultant for a leading Sydney based consultancy working with consumer electronic giants and household names to design and develop products and solutions.

You’ll often hear Doug spout the mantra of Test, Fail, Fix and Scale on the development journey as a way to ensure products and the digital services connect with the users who adopt them.

David Clark is one of Australia’s most influential design commentators. As Editor-in-Chief of Vogue Living Australia (2003 – 2012) he helped to define an era in Australian residential interior design. In this role he elevated the publication to a globally respected brand and nurtured and promoted many Australian designers.

David holds a Bachelor of Design Studies (Architecture) and a Bachelor of Commerce, both from the University of Queensland.

Over 30 years in the design industry he has worked in the textiles trade, in architecture and interior design, in marketing and communications, publishing and curating.

As Design and Deputy Editor of Belle magazine, and then as Editor in Chief of Vogue Living, David established himself as an authoritative voice in his field. In 2012 he was International Editorial Consultant to Condé Nast for the launch of AD China.

David is sought after for high level input and advice to the Australian interior design industry. He consults to cultural institutions, design business and private clients. He speaks regularly at industry events, writes for design publications, curates exhibitions and advocates for Australian design.

Selena Griffith

Senior Lecturer, UNSW Sydney
Co-Founder, Social Innovation Sydney

Luciano Papi

Managing Director
Lu Papi and Associates

Lesley Price

Editor
INDEX: Design to Improve Life®

In her roles as UNSW Engineering Scientia Experience Manager and Senior Lecturer at the Centre for Social Impact in the Business school, Selena designs and delivers courses and programs to instil capabilities towards innovatively solving complex real-world problems so that students develop a portfolio, not just a transcript, by the time they graduate.

While at UNSW, Selena has developed and taught courses across four faculties on the subjects of (i) Innovation, Entrepreneurship and Collaboration, (ii) Sustainable Design, (iii) Design Futures, (iv) Design Practice and (v) Design Management.

In 2011 Selena was awarded a Global Future Leaders Award from the World Human Resources Development Congress. Selena is also a co-founder of The Island Innovation Lab, a program designed to develop cross-disciplinary collaboration skills using design thinking methods to assist diverse teams in working towards addressing global sustainability issues.

The program has received multiple rounds of financial support from the Australian Government, including the Short Term Mobility Plan and the New Colombo Plan. In 2014 The Island Innovation Lab was recognised by the highly acclaimed Buckminster Fuller Institute and was selected for inclusion in their Catalyst Program. Her passion for cross-disciplinary learning and innovation is further evidenced by her being awarded the internationally recognised Most Outstanding Faculty Advisor ENACTUS 2016.

Selena also takes a scholarly approach to education, as evidenced by her forthcoming book which includes 21 chapters on “Visual tools for developing student capacity for cross-disciplinary collaboration, innovation and entrepreneurship” (Edited by Griffith, S., Caruthers, K., Bliemel, M.) Common Ground Publishing (Champaign, IL): Transformative Pedagogies in the Visual Domain series. Selena is a highly collaborative, trans-disciplinary educator, practitioner and researcher. She connects students, academy, industry, 3rd sector and government in her many projects.

As co-founder of Social Innovation Sydney, Selena was at the forefront of developing a local ecosystem of Social Innovators and Entrepreneurs and assisting the to connect and develop skills and networks to support their activities. Outside of her UNSW pursuits, she is a mother of 2, a community leader and advocate, artist, designer and an avid edible gardener.

Luciano Papi was born and studied engineering in Italy. In Australia he added a postgraduate diploma in Technology Management from the Macquarie University Graduate School of Management to his engineering qualifications.

Lu has held senior and executive management positions since he arrived in Australia in 1977.

In 1994 he formed Lu Papi and Associates, a flexible, widely networked company specialising in new product development and technology transfer.

His principal interest is in innovation using emerging technologies.

Some of Lu’s major achievements include an Australian Good Design Award in 2000 for the process development and project management of a new line of stadium seating and Gold Medal at the International Exposition of Inventions in Geneva in 2000 for process development and project management to develop a pre-filled single use positive pressure syringe.

Lu has also received four Engineering Excellence Awards for his work from Engineers Australia.

Lesley Price is Editor at INDEX: Design to Improve Life®, a non-profit organisation based in Copenhagen, Denmark.

Founded in 2001, INDEX: Design to Improve Life® provides knowledge, global recognition and capital to designers and innovators that seek to improve life.

The organisation is best known for INDEX: Award, the world’s largest design prize, and the first award to prioritise design that generates triple bottom line impact.

Originally from Australia, Lesley relocated to Denmark in 2011. Prior to joining INDEX, she worked as a journalist and media analyst for various Copenhagen-based publications.

As an experienced storyteller, Lesley is responsible for the production and management of INDEX’s external media, with a specialty in news/feature writing and film post-production. With INDEX, she has profiled various notable names including Boyan Slat, Founder of The Ocean Cleanup, and Luis von Ahn, Founder of Duolingo.

Lesley is most interested in human-centered design – everything from the very simple to the almost sci-fi. In line with INDEX, her mission is to show how design can be instrumental in establishing a good quality of life for all.

Lester Miller

Principal and Head of Mechanical Engineering
IP Solved

Choi Sohyun

CEO / Creative Director, Perception Inc.
Adjunct Professor, Samsung Art and Design Institute

Shane Currey

Partner, Design for Business
Deloitte Australia

With a focus on mechanical engineering and software inventions, Lester Miller has built a strong patent practice advising on the protection of new products and systems, while also advising on the protection of their visual aspects.

Lester’s technical expertise spans medical devices, underwater turbines, ntech (user experience, big data and mobile transactions systems), unmanned aerial vehicles, surfing and fashion. He also advises start-ups – for example, in the emerging online-to-online shopping space and dynamically-updating keyboards.

In the early years of his career, Lester held engineering, design and leadership roles with BHP Steel, B&D and Downer EDI Rail. The experience he gained during this period included advising on technology licensing, overseeing the design and manufacture of rolling stock, designing steel-making equipment, and testing and modelling the dynamic performance of trains in computer-simulated environments.

Lester was awarded an engineering scholarship by the University of Technology Sydney’s School of Engineering.

Prior to joining IP Solved in 2016, Lester accumulated 15 years’ experience working as a Trainee, then Patent Attorney and Senior Associate, with two large Australian IP firms.

Lester is committed to giving back to his profession through serving as a juror of the Good Design Awards, and lecturing at the Sydney Design Centre and University of New South Wales.

As the CEO and Founder of Perception, Sohyun is responsible for brand experience design, design management and package design strategy. Having completed a Bachelors in Design and a Masters in Communications, she discovers ideas from different areas of expertise and combines them through design as a value creator and as a Creative Director. In addition, she frequently participates in facilitating the conversion of collective intelligence into high-value outputs through creative workshops.

She first started her career in Samsung Design. As a Design Manager in an IT company, she has been able to gain expertise both in the online and the offline domain. In 2009 she participated as a Researcher for a Design Korea Parliament Forum to influence policy making. Over the last 15 years at Perception, she has not only directed numerous projects, but also completed cultural renovations of underused spaces and solved public problems with innovative design solutions.

She has also served as a Design Consultant for Seoul City since 2013.

As an Executive of Korea Design Firms Association (KODFA), Korean Society of Design Science and Service Design Council, she concentrates on developing the design industry and invests her time towards design research. Her research has led to a Patent in image-language message interpretation systems and other systems such as Brand Profiling and Ideation Toolkits for creative thinking and problem solving.

Her passion is shown through educating the next generation of designers in the public and private sectors to increase their awareness in design management and to strengthen their design capability.

She has lectured on communication design and design strategy for more than eight years at Konkuk University and is currently an Adjunct Professor at the prestigious Samsung Art & Design Institute (SADI) where she focusses on emphasising the role of brand experience design and design in society.

Perception’s most representative work includes:

– Disney Style Guide and Insight Book production,
– Strategic Design for Kimberly-Clark’s ASEAN packages,
– CJ Blossom Park VI Construction, signage design and promotion hall construction,
– Coway CI renewal and design strategy guide preparation,
– Busan Lotte Castle housing culture center brand experience design,
– Hollys coffee brand renewal, Playce Camp Jeju brand re-modelling,
– 2020 Future Smart Home Appliance preceding design, and
– Samsung electronics digital calendar preceding design.

Starting with the HBA International Package Design Award (IDPA) in 2011, Perception has been awarded the Dieline Design Award, Red Dot Award and It-Award.

Choi is constantly trying to reevaluate how we perceive a city, society and space around us and looking for creative solutions based on her interest in humanity and psychology with the ultimate aim of bringing out meaningful changes to the world.

As leader of design capability at Deloitte Australia, Shane leads multidisciplinary, award winning design teams. He believes design leadership today is about driving change with purpose in the context of our volatile, complex and changing business environment. Shane’s human-centred approach helps clients gain a deeper understanding of what end-users truly value in a service experience.

With over 10 years experience working within professional services, Shane has had the opportunity to leverage the power of design across many different industries and applications.

From culture change within the public sector, design research and service design in financial services to narrative strategy with Telco’s.

It is this diversity of experience that allows Shane to bring a new perspective to any design challenge.

Anthony Crawford

Founder
CarAdvice.com

Jorge Castillo

Creative Partner
Head of Digital and Strategy
Canvas Group

Clair van Veen

Brand and Customer Experience Strategy Consultant
CVV

Anthony Crawford is the Founder of CarAdvice.com

With a unique monthly audience of over 619,000*, CarAdvice is Australia’s largest independent automotive content publisher.

CarAdvice was started as a blog project by Alborz Fallah in 2006 to share his passion and opinions of new vehicles coming onto the market. Through a combination of authentic, compelling content, owner reviews, videos and independent advice, CarAdvice has now grown to a team of over 30 experts at its offices and test garages in Sydney, Melbourne, Brisbane and Perth.

CarAdvice’s team continually reviews all new models to ensure Australians can choose the best vehicle for their specific needs – whether they’re family friendly wagons, work utes, eco-friendly run-arounds or luxury cars.

Their articles are written by expert and unbiased journalists who are passionate about their work.

*Source: Nielsen DRM (three-month average to June 2016)

As Creative Partner at Canvas Group, Jorge has over 17 years’ experience in graphic and interactive design, advertising and communications. Chilean-born, he moved to Sydney in 1986 and co-founded Canvas Group in 2003.

The studio, under his guidance, has produced over 11,000 projects and is one of Australia’s most awarded digital agencies.

He is a Judge for Awwwards, now the most visited awards website in the world, the Webbys (aka the Oscars of the Internet) and was an AGDA Councillor (Australian Graphic Design Association) in 2013 and 2014.

Jorge sits on numerous industry advisory boards and is a sought after speaker on design education and professional design matters.

A stylish footballer playing on an almost-undefeated team, Jorge likes to win. This passion for trophies has fuelled his quest for creating outstanding work.

A proven business leader, brand strategist and human-centred customer experience designer. Clair has a unique combination of strategic thinking, high creativity and strong commercial focus.

She uses design thinking methodologies to build empathy for the consumer/user, inspire innovative thinking and design genuine business solutions.

Her strategic leadership has contributed to the transformation of brand experiences for category leading organisations in retail, retail services, health and property.

Past clients and employers include Woolworths, Westpac, Stockland, Westfield, Luxottica, ANZ, Bupa, Australian Pharmaceutical Industries, Savills, Witchery, Telstra and McWilliam’s Wines.

Robert Tiller

CEO, Tiller Design

Neil Burley

Co-Founder, Burely Katon Halliday and Anibou

Tim Rugendyke

Director
iDA – Industrial Design Alliance

Robert is the Founder and CEO of Tiller Design and partner businesses Tiller Manufacturing.

A champion of truly diligent design, Robert has over 25 years’ experience in product development, design, manufacture and commercialisation.

Globally, Robert and his team have developed products for some of the world’s largest energy and military organisations. Locally, they have amassed a vast portfolio of work across technology, communications, medical and lifestyle products, for a wide variety of clients.

Robert holds board positions on several ‘start up’ companies focussing on technology commercialisation. He also advises many business entrepreneurs on successful new product development, manufacturing and distribution.

Robert is a highly respected design professional who has spoken at international design and sustainability conferences in Saudi Arabia, China, North America and Australia. He has judged international design awards programs in Korea and Australia.

Bio to follow.

Tim studied Industrial design at the University of Technology, Sydney and after graduating started his career in the automotive industry with General Motors Holden.

With 25 years experience in all aspects of Transport Design he has worked with some of the world’s largest rail rolling stock manufacturers and operators including Hyundai Rotem, China Northern Rail, China Southern Rail, UGL and EDI Downer. He has been extensively involved in rail projects on most continents, ranging from high speed trains, metro trains, through to electric locomotives.

Along with large manufacturers, Tim has also created award winning designs for low volume manufacturers.

In 2012 Tim co-founded Sydney based design consultancy Industrial Design Alliance, which has quickly become a leader in providing transport design, product design and medical device design services to international clients.

With over 20 design patents to his name, Tim carries a solid portfolio of product design and has worked with international clients such as Energizer, VeriFone and Scan Pan.

Tim has also co-authored the E-Book “How to Draw Cars” along with instructional videos on rendering cars in Photoshop.

Paul Huxtable

Design Driven Business Strategist and Mentor

Paul is a Serial Product and Business Developer with experience spanning 6 continents. He founded nine start-up businesses and still owns two, including a market category leader exporting to over 60 countries.

Paul’s career began in 1971 in Australia, transitioning between R&D, design and marketing roles within two high profile businesses including Joint Ventures in China in 1984 and India in 1988. From 1989 to 2008 Paul founded three Product Design and Engineering consultancies which, at their peak, had offices in Adelaide, Melbourne and Kuala Lumpur.

Paul’s career achievements have been recognised nationally and Internationally with multiple Design Awards, Innovation Awards, Business Awards, Export Awards, and as author/co-author of multiple international patents in diverse product categories.

His current mission is to help regions, small businesses and start-ups in the development of design driven strategies to create sustainable, scalable, export focussed product and business models.