How does Symrise, one of the world’s largest producers of aromas, manages to create flavors that are liked by everyone? A stylish publication is here to answer these and other questions for decision makers from the world of cuisine and good taste in the food industry.
Create a publication showing how Symrise manages to create flavors that are liked by everyone. Entire corporate divisions from sweets to drinks, from snacks to coffee aromatization have to be taken into account.
A 256 pages long storytelling book is aimed at the customers of M-Dax corporations, at food companies, at analysts and investment bankers, at shareholders and employees, at journalists and other multipliers as important stakeholders. The stories are journalistically written and pictorially presented in a new way of reporting style. The stories were researched at about a dozen locations throughout the world with a view from outside so as to attain as much authenticity as possible.
The design places emphasis on diversity and clarity – also with the eight infographics as ample fold-out pages that are spread out in the book. The coherent choice of materials such as linen and uncoated paper as well as refinements like hot foil and blind embossing support the impression of far-reaching, passionate design right into microtypographical details. Just as you would expect from this appetite-creating achievement. The five chapters of the book are introduced by photo installations that artistically interpret each corresponding theme.
Symrise is globally recognized as a leading provider of fragrances, flavors, active ingredients and aroma chemicals as well as sensorial and nutritional solutions for the perfume, cosmetic, pharmaceutical, food, beverage and pet food and baby food industries. Symrise combines its knowledge about consumers’ ever- changing needs with creativity and ground-breaking technologies. In doing so, the company concentrates on the development of solutions that provide their customers with added value. Symrise ensures sustained value creation by allowing their employees and shareholders to share the company’s success.