The whole premise of the Only Good brand is built on delivering a high-end department store aesthetic, with a clear conscience and affordable price point.
The skincare range is be highly desirable and makes the household shopper feel good about her purchase.
The brand’s success in the body wash category was due to the products beauty, so we continued to use department store aesthetics to guide consumers in their decision-making process.
Sophisticated typography, copper foiling and soft pastels create a natural high-end aesthetic, combined with strong on-pack messaging to signal authentic eco-credentials, like 100% natural, palm and cruelty free.
This aligns directly with shoppers’ desire to make choices that feel closer to nature and better their world.