Our high-end department store aesthetic drives preference in a busy category. We combined ecology and luxury in a distinctive product instantly recognised and understood by consumers. The amber bottle; apothecary cues communicate natural. The label; beautiful yet simple to not complicate key messages. The colour palette; fits seamlessly in the home.
We created packaging with a high-end department store aesthetic that would provide the shopper with the strong feel-good factor needed to drive preference in this busy category.
We combined ecology and luxury in a distinctive product instantly recognised and understood by consumers.
To achieve this we chose a sleek amber bottle with its powerful apothecary cues to communicate natural, a beautifully modern yet simplistic label design to not over-complicate our key messaging, and a colour palette to fit seamlessly into the home.
We shifted the category language of mainstream personal care to a visual language about indulgence, so consumers have a new experience in the home.