Lay’s Year of the Monkey

About the Entry

This limited edition Lay’s packaging celebrates the Chinese New Year by featuring iconic monkey-faces that reinterpret the legendary zodiac sign in a relevant and youthful way.

Features & Benefits

01

Creativity & Innovation

These packs enable youth to bring something new and fun to Chinese New Year by sending New Year greetings to their beloved with Lay’s. Lay’s Monkey King Packs enable youth to bring something new to Chinese New Year, by sending new year greetings to their beloved with Lay’s packs.

Commerciality

This initiative generated more than 110 MM impressions on social media. The Year of the Monkey Lay’s packaging was activated in a photo booth at Mix It Up 2016.

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Lay’s Year of the Monkey