The 2016 G20 Hangzhou summit was the eleventh meeting of the Group of Twenty. It was the first ever G20 summit hosted in China and the second in Asia after 2010 G20 Seoul summit hosted in South Korea. We have done the brochure and gift design for this summit.
The conference material provides necessary information to representatives, guests, and the media of the G20 in Hangzhou (Group of Twenty: International forum for the governments and central bank governors from 20 major economies).
It is also a guide book for the prominent city of Hangzhou, with a map especially intended for international guests to find ideal historical and touristic sites to experience and explore.
Our theme reflects the ‘charm’ and beautiful natural scenery of this renowned and prosperous city.
The color scheme follows the characteristics of the logo: blue and green, reflecting the city’s best-known attraction: The Westlake.
In order to reflect the charming culture and beautiful natural scenery of this renowned and prosperous city, the color scheme follows the characteristics of the logo, blue and green, indicating the westlake and its surrounding mountains.
Furthermore, the cover of the brochure adopted a traditional way of binding. The material resonates with the rice paper that conveys the very tone and culture of the city.