‘Duobaan’ is phonetically close to ‘dopamine’ in Chinese pronunciation.
We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine. Dopamine helps regulate movement and emotional responses, and it enables us not only to see rewards, but to take action to move toward them.
‘Duobaan’ is phonetically close to ‘dopamine’ in Chinese pronunciation. We tried to build a brand image constructing the atmosphere similar to the feeling conveyed by dopamine (a neurotransmitter that helps control the brain’s reward and pleasure centers).
Based on the eastern philosophy ‘one creates two; two produces three; three gives birth to all things’, and believing that simplicity is just complexity, we took simple color blocks as fundamental elements.
By way of composition method, we regularly arranged these color blocks into the form of ‘D’ which serves as the initial of both ‘Duobaan’ and ‘Designer’ (design-driven hotel).
Black and white color blocks present a scene of rhythm, providing vast space for creation in future extension and application. Besides, other bright and simple colors are applied.
The infusion of colors embodies the high-end quality, emphasizing a distinct sense of style and quality, also enriching the brand image. Depending on such simple element symbols, we deducted the variety and personalization of the hotel, expressing the rich brand meanings.
The irregular but well-proportioned color blocks break the common overall appearance of ‘D’, also opening designer’s imagination space.