ANZ Breakpoint is a digital installation of three projected game booths, designed to be as immersive for the individual players as it is for the audience. In 2017 ANZ partnered with Deloitte to create a unique experience that was bigger, better and would get fans talking.
ANZ Breakpoint is a digital installation of three projected game booths, designed to be as immersive for the individual players as it is for the audience. The setup allows multiple patrons to play at any one time, whilst providing an exhilarating spectacle for the audience waiting behind them.
The installation was an abstract representation of ANZ’s overarching “Keep Moving” campaign – encouraging players to push through obstacles, keep moving and focus on their goals and achievements.
ANZ’s well established brand personality focuses on being “Worldly, Sophisticated, Human, Optimistic and Responsible”. We designed the Breakpoint activation to emphasise ANZ’s desire to be innovative and celebrate humanity – connecting our audience to a unique experience that was not only entertaining, but displayed a sophisticated use of technology – transparent to the overall experience.
Over the course of the 13-day Australian Open tournament, patrons played the ANZ Breakpoint experience over 6,700 times – the activation in full usage from opening to closing hours. Players were awarded with unique video captures of their experience – with 75% of players requesting their video via email to share on their social channels.