Airfryer Viva Collection

About the Entry

A revolutionary appliance that cooks fried food using little to no oil. Using Turbo Star technology for perfectly cooked food. A 20% smaller design means better integration on the kitchen countertop, while the cooking chamber capacity (up to 800g/4 servings fries) remains the same as does the iconic shape.

Features & Benefits

01

Form

Space saving is a key dilemma in modern kitchens, so during the design of we rethought the product architecture to improve its integration onto the kitchen counter top. We have slimmed down the sides of the product to reduce the footprint and also lowered and angled the top.

With direct access to the setting of the appliance, Airfryer is even easier and more intuitive to use. The footprint is smaller but still allows to fry up to 4 servings (800g) of fries.

Most importantly we have kept the iconic shape of the Airfryer, which is what makes it so unique. As kitchens become open spaces where you share time with your family and friends, Airfryer is a product you will always be proud to display.

Function

After a long investigation we were able to improve the airflow technology further.

The new TurboStar technology swirls hot air continuously through the whole cooking chamber, resulting in even heat distribution throughout the entire basket. All food is exposed to this constant, circulating heat, so cooked through simultaneously.

The result: evenly fried food – with no turning needed – even when food is piled up. In addition to the heated air flow, powerful direct heat from above quickly crisps the food on the outside, for delicious, golden-brown results every time.

TurboStar technology cooks fried food 50% more evenly (measured vs Airfryer without TurboStar with frozen fries, evaluated on browning and doneness

Ease of use

The new EasyClick handle enables full flexibility to use the right accessory for optimized cooking.

Ready to use immediately. No pre-heating required. Integrally faster from start to end it drives every day usage along the whole cooking process.
The QuickClean basket which includes a removable non-stick mesh, makes cleaning easier and faster. The removable nonstick coated drawer and the food basket are dishwasher safe.

The TurboStar technology saves the user and home from the smell of fried oil compared to a regular fryer.

More features: automatic shut-off, cool wall exterior, cord storage, non-slip feet, on/off switch, ready signal, temperature control, power-on light.
Over 200 recipes in app and free recipe

Safety and quality

Complying with all applicable standards and regulations, user is protected from harm and the design safeguards against unintentional use.
Color, material and finishing is a very important part in the design process. We have used PP outside and Stainless steel with none sticky coating for the inner cooking chamber.

Sustainability

Part of Philips Green products. Philips products are categorized as green products when they are outperforming existing products, competitor products or surpass minimum legislative requirements by at least 10% in one or more of the six key Philips Green Focal Areas.

The six key green focal areas identified by Philips are: Energy, Packaging, Substances, Weight & Materials, Circularity and Lifetime.

Commerciality / target group

User insight: “I like to take care of my family and serve them with tasty homemade food almost every day. However some of the food they like can be less healthy, like fried food.

Of course we indulge them now and then but I wish I could make the food they really like in a healthy, fast and easy way more often.”

Our main target consumer is a working mom/dad, who is juggling between work life and social life whilst wanting to prepare tasty and healthy food for the family.
We went through rounds of concepts sketches, hard models, user test, design test, functional model test and food laboratory function test. In order to optimized the designs that appeal and meaningful to the end user.

Innovation

– New TurboStar technology swirls hot air continuously through the whole cooking chamber, resulting in even heat distribution throughout the entire basket

– Rethought product architecture to improve its integration onto the kitchen counter top without compromising the size of the cooking chamber

– Direct access to the setting of the appliance for even easier and more intuitive to use

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Airfryer Viva Collection